In this episode of Widget Wednesday, Chris Twiest walks through how to analyze AI website usage using ControlUp Dashboards, showing how to turn end-user activity data into clear, actionable insights across your environment.
Real-world AI adoption, right now
The episode begins with a live view of AI usage across popular platforms. The dashboard shows active usage across tools such as ChatGPT, Gemini, and Claude, providing immediate visibility into AI adoption.
How the data is collected, with privacy in mind
Chris explains how end-user activity tracking powers the widget. Tracking is disabled by default and can be selectively enabled for specific business-related domains, allowing teams to monitor AI usage while maintaining privacy for non-business activity.
Understanding the metrics
Unique device IDs are used as the core engagement metric. By adjusting grouping logic, Chris demonstrates how individual AI site activity rolls up into a clear total device count, making overall adoption easy to understand at a glance.
Filters that matter
The session covers practical filter design, including:
- OR filters for accurate multi-site selection
- Wildcards to capture URL variations across platforms
This ensures AI tools with multiple domains or formats are fully represented in the data.
Adding new AI platforms on the fly
A key moment in the episode is the addition of a new AI platform to the widget, with usage reflected immediately—no dashboard redesign required.
Advanced filtering for precision
The episode closes with a look at combining OR and NOT filters to refine results, giving teams fine-grained control over which AI platforms are included or excluded from analysis.
Why this matters
This widget moves AI visibility beyond curiosity into control, giving organizations concrete insight into which AI tools are being used and at what scale—supporting better governance, smarter enablement decisions, and reduced shadow AI risk.
Have questions about this video, want to go deeper, or curious how others are using these dashboards?
Join the ControlUp Community to ask questions, learn from peers, and stay up to date on new Widget Wednesday episodes and other technical deep dives.
Categories: ControlUp Dashboards, Widget Wednesday - ControlUp Dashboard Videos